An eye-catcher for sure

‘I’ Shaped Design

Firstly, the capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.

Your home, unlimited possibility

360 All Round Design

Secondly, Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.

Unlike conventional TVs, it doesn’t belong next to the wall

Detachable Floor Stand

Moreover, Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.

See the world in QLED Technology

Color Volume 100% & HDR 10+

Samsung’s Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you’ll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.

Enjoy every moment with The Serif

Ambient Mode+

Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book or sharing the pictures you took with your loved one–The Serif gives you a range of choices and settings that transform your TV how you like.

It makes sure you hear what matters

Active Voice Amplifier (AVA)

Active Voice Amplifier uses audio spatial intelligence to recognize when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don’t have to break focus on the dialogues that matter through the advanced sound signal processing.

Exclusive patterns

Your screen doesn’t have to be blank when you’re not watching. Specially created by Ronan & Erwan Bouroullec, the new Ambient Mode features two exclusive patterns inspired by the natural world around us–a beautiful leaf and a textured fabric—and with various colors options to match your mood.

All it takes is a tap

Tap View

Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.

Your new home office

Remote Access

Get office work done on your TV at home. Remote Access lets you mirror your computer’s display on the TV screen wirelessly. You can even tap into your office PC to access files or work on documents using Microsoft Office 365—all from the comfort of your couch.