Feel the full power of AI in 4K

Samsung 98″ 4K Smart TV (2024)

Samsung’s AI powered 4K processor creates one of the best 4K experiences. Our 4K AI Upscaling moreover technology powered by 20 AI neural networks transforms content into near 4K picture quality.

Our NQ4 AI Gen2 Processor optimizes both picture and sound to deliver a 4K experience whether you are streaming OTT services,

Every detail enabled by ultra-fine light control

Samsung 98″ 4K Smart TV (2024)

The evolution of Neo QLED advances with Quantum Matrix Technology

Such accurate ultra-fine light control brings out great detail in both the darkest and brightest scenes.

Upscale content into a 4K experience

Our 4K AI Upscaling technology powered by 20 AI neural networks moreover transforms content into near 4K resolution.

* 4K AI upscaling may not apply to PC connection and Game Mode.

Upscale your entertainment with Samsung Tizen OS

Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus

If you choose not to login-in, you will only be able to connect to terrestrial TV